Your weekly update on top ETF trends
 | THU, NOV 07, 2019 | | | | | | YOUR WEEKLY UPDATE ON TOP ETF TRENDS | | | | There's been a flurry of interest in dividend paying ETFs as bond yields have declined. Check out the ProShares S&P 500 Aristocrats ETF (CBOE: NOBL), which tracks the S&P 500 Dividend Aristocrats Index, companies that have increased their dividends for at least 25 consecutive years. It's up 22% this year, in-line with the S&P 500. Rotation has been a big help, from defensive stocks into energy stocks: "One reason dividend-paying stocks haven't become more expensive relative to the rest of the market is that the rally in defensive stocks has led their dividend yields to fall as their stock prices rise. In their place, stocks in the energy sector have risen to the top of the dividend-yield leaderboard," Marketwatch writes.
Even the run-up in Utilities this year may not be finished: "Right now on the yield front, when you look at 10-year U.S. Treasuries below 2% and the U.S. dividend yield for utilities above 3%, utilities look like an attractive yield option," Morningstar recently noted.
The value play is back, but don't put too much in this. Buying undervalued companies is back again--more than $3 billion poured into ETFs that focus on Value in October, the most this year, according to Bloomberg Intelligence. Investors have consistently chosen Growth over Value for more than a decade.
The gold story does not die. Despite new highs in the markets, demand for gold remains strong, according to the World Gold Council. Flows into gold ETFs have also been strong. The oldest gold ETF, SPDR Gold Trust (GLD) is celebrating its 15th anniversary November 13th.
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