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This week in New York I met with a delegation from the city of Tucson, Arizona. I hadn't spent much time thinking about Tucson before our session – I had to look it up on a map to familiarize myself with exactly where it is. It's about 90 minutes south of Phoenix and an hour from the border with Mexico. The more I learned about Tucson's ambitions, the more it seemed they illustrate something larger about the future of work.
Tucson already has a few things going for it. The University of Arizona is there. Aerospace and defense are significant industries in town, with Raytheon and Davis-Monthan Air Force Base counting among the larger employers. There's a mining industry presence, thanks to Freeport-McMoRan. And there's a sense of place; Tucson is a winter desert retreat with a legacy in the arts.
The place also faces significant risks. I wrote recently about a McKinsey study analyzing the types of jobs most at risk from the growth of artificial intelligence. Some of those, like secretarial and machinist jobs, are plentiful in Tucson.
So what are the chances that Tucson, Arizona can grow into the next Austin, Texas? It's not a crazy proposition. Tucson has about half the population of Austin. Both have a healthy corporate presence, higher education, and a cultural legacy. The question is whether Tucson can enhance its strengths in areas like aviation and mining, and translate them into the big-data era.
Meanwhile, industry players like Stephane Kasriel of Upwork are rooting for places like Tucson. In the CNBC commentary below, he argues that the future lies in talent leaving big cities for places like Tucson.
| | @Work People + Machines
Technology, Talent and the Future of Work
In the midst of the fourth industrial revolution, CIOs and CTOs hold the key roles managing corporate digital transformation and leveraging new, game-changing technologies. This edition of CNBC's @Work series examines the human-machine interface, how to balance the needs of today with the possibilities of tomorrow, and the winning strategies of best-in-class companies.
| | @Work People + Machines November 4, 2019
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