EDITOR'S NOTE
The broader market struggled to find direction for most of the session Wednesday but Snap shares rose decisively.
The social media company rallied nearly 30% for its third-best day on record on the back of surprisingly strong results for the third quarter. Snap reported an adjusted profit of 1 cent per share on revenue of $679 million. Analysts polled by Refinitiv expected a loss of 5 cents per share on revenue of $555.9 million. Average revenue per user — a key metric for social media names — was also higher than expected.
Those numbers led Truist analyst Youssef Squali to upgrade Snap to buy and hike his price target on the stock to $43 per share. That target implies 51% upside from the previous day's close of $28.45 per share.
"SNAP seems to have made it to the other side of the pandemic earlier than thought," Squali wrote in a note. "Looking ahead, we believe that growing user and advertiser scale, product road map and monetization headroom will yield sustainable profitability starting in [2020]."
Other social media and tech-related stocks — including Facebook, Twitter and Google-parent Alphabet — followed Snap higher as the company's shares traded at record levels. The blowout quarter from Snap could signal a "bonanza for online advertising," according to Deutsche Bank analysts.
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