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How and where we work has been completely upended, first by an unprecedented pandemic and next by a vital social movement. During yesterday's CNBC @Work Livestream series, Jon Fortt led discussions with two game-changing CEOs; first with ServiceNow CEO Bill McDermott about future-proofing your business, followed by the dynamic Dallas Mavericks CEO Cynthia Marshall about turning an organization around to achieve true diversity and inclusion.
You can watch both full sessions at the links below, featured here.
A few of the biggest takeaways from both legendary leaders:
ServiceNow CEO Bill McDermott
Work-from-anywhere world & war for talent
The idea of the traditional office is now an artifact of a pre-Covid world. People will work from home and on the fly, and the office will become a necessary outlet and productivity tool. But the power has moved to the people – health and wellness is the priority for executives who understand we're in a war for talent. People want choice and it's beholden on every CEO to give those perks and choices when it comes to distributed work.
Culture relations
We have to absolutely win the war for talent, and that includes really getting out in front of race relations and making sure that we're exemplars of fairness by which we hire, pay, recruit, lobby for good in the world and ultimately how we create winning cultures. We're likely going to triple the workforce in the next five years – what an opportunity to have a sea change in what the employee base looks like. You can be a company that everybody wants to work for because it stands for fairness and equality. It really does drive all the value for the customer so the culture is all about doing the right thing the right way.
Digital first needs to happen now
If you truly digitally transform your company, you will be a winner on the other side of every crisis and the industry has always shown us this. Now is the time to accelerate digital transformation, but not the old way. I would do it based upon the engagement of people, including your employees and your customers, and I would use the IoT platform completely. I would think about this workflow revolution as a way to use engagement to view value, and not get caught up in these long drawn out projects that take too long or are too expensive, and that bring enormous risk. Cloud-based computing solutions like ServiceNow make a huge difference.
Dallas Mavericks CEO Cynthia Marshall
Future of brands after the crisis
While we aren't playing the business of basketball, we want to play the game of life with people. It's not on the court right now. So, we kicked in big time with community outreach, public service announcements with players talking about the health care crisis, childcare solutions, etc. We made people realize we don't just play and work here, we live here too, and we want to be a part of the community and a part of the solutions. That has worked wonders for our brand, which is even stronger now.
A dynamic shift from the toxic culture
I came in and said we need to have a vision to center around and set the NBA standard and global standard for diversity and inclusion. We had a set of values, not just for the walls but to operate in the halls, we call it: CRAFTS: Character, Respect, Authenticity, Fairness, Teamwork, Safety (physical and emotional – a speak up culture). I spent the first 90 days of our 100-day plan meeting with all employees one-on-one (in the midst of leadership changes and an investigation) to understand our employees. And some people no longer work at the company. I started out with my first meeting with all men. Now our leadership team is 50% women and 47% people of color. It's about vision and values – our workplace promise is every voice matters and everybody belongs.
Meeting with Mark (Cuban)
I got the call from Mark Cuban. When I met with him, he gave me a mandate: transform the culture. In short, he said, we have an issue here and we need you to change the culture. We had a joke – you own it, I run it. He told me I know your history and your background, bring in who you need to bring in (in HR, business operations, workplace investigations) and gave me the freedom to make the workplace changes (salaries, personnel, etc.) to become a world-class organization. He was always there and still is. I didn't know the business of basketball, so we're a good team.
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