What's to come at CNBC's Small Business Playbook Next Week

Register for this complimentary virtual event today

CNBC'S SMALL BUSINESS PLAYBOOK IS NEXT WEEK AND THE AGENDA IS LIVE! Join entrepreneurs and small business owners on May 4th at CNBC's Small Business Playbook for advice on navigating the challenges of today all while setting your business up for a better tomorrow.  REGISTER Small Business Playbook is a complimentary virtual event AGENDA HIGHLIGHTS THE CURRENT STATE OF MAIN STREET AMERICA   We'll dive into the data from the Goldman Sachs 10K Small Businesses initiative with Goldman Sachs Foundation President, Asahi Pompey and examine what owners across America are thinking and feeling, and what they need to survive and thrive. TARGETING THE CUSTOMERS OF TODAY AND TOMORROW    Customer patterns have drastically shifted over the past three years, with many now prioritizing connection, values, and special incentives. Shopify's Harley Finkelstein joins us to share how this e-commerce platform helps you get to know your customers and why enhancing your digital strategy is key to capturing new business. ENTREPRENEUR PLAYBOOK: FAST BREAK INTO  FOOTWEAR   Playing nearly a dozen seasons in the NBA requires extreme strength and durability, but at some point injuries become unavoidable. We'll hear from 7-time NBA all-star Damian Lillard on how he turned this business idea into action, and lessons from the hard court he's now applying to entrepreneurship. ADDITIONAL SPEAKERS NICOLE ELAM National Bankers Association HANNAH FERNADEZ SCORE Chicago JILL MARTIN TODAY REGISTER Think a friend or a colleague would be interested in this event? Feel free to share the link above. Terms of Service | Privacy Policy | CNBC Events Policy | Unsubscribe © 2023 CNBC LLC. All rights reserved. A property of NBCUniversal Media, LLC 1 CNBC Plaza, 900 Sylvan Avenue, Englewood Cliffs, NJ 07632