| The Covid-19 vaccine script that TV shows are using to fight fear and misinformation | | |  | FRI, APR 09, 2021 | | | | | | TECH, TRANSFORMATION AND THE FUTURE OF WORK | | | | Think a friend or colleague should be getting this newsletter? Share this link with them to sign up.
Sometimes we shouldn't believe everything we see. In the case of newly-produced TV, it may be the best bet to inform society how we can operate and work during these times. Executive producer of ER, Law and Order: SVU and Designated Survivor Neal Baer – who's also a doctor – told us about his work using his medium to curb the spread of misinformation. TV shows are meaningfully integrating tropes of mask use and vaccinations to help reach heard immunity, working alongside health care professionals to do it. The secret sauce is persuasive Covid storytelling and networks are jumping on board to help combat widespread distrust. With that, there's a need to think long and hard – and fast – about getting people back in offices. Some executives are eager, and in his latest annual letter to shareholders, JP Morgan's Jamie Dimon voices no more than 10% of employees will permanently work from home. Is your organization jumping to get back to in-person experiences, or looking to ride the WFH wave? We'd love to learn from you – email us if you have insights.
Looking ahead, we'll be back (virtually) with another must-see CNBC @Work Summit. WeWork's new CEO Sandeep Mathrani, Facebook's Atish Banerjea, Bank of America's Cathy Bessant and others will lead us in conversations about the next stage of work, life and beyond. We're excited to see where the world is this fall and are thrilled for these fresh perspectives. Reserve your spot now.
Apply to join CNBC's Workforce Executive Council of top CHROs and D&I executives to participate in our upcoming Member Forum on April 14. Connect with and hear from VIP experts covering topics like creating an inclusive workplace culture; fostering a fair and productive hybrid work environment; and communicating effectively across in-person, remote and asynchronous teams. | |
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